“5 Steps to Getting Noticed in and Out of the Office”


“All people know the same truth; our lives consist of how we choose to distort them.” -Woody Allen

How do customers and peers see you? Or a better question may be, “Do they see you?” Well if you feel as if your talents, efforts and ideas are going unnoticed and it is driving you crazy, it’s time to do something about it! It’s time to distort any vanilla image that your customers and peers may have of you. It’s time to create a brand built on PRIDE that will distinguish you. So let’s get to work with these five simple branding steps:

1. P- ick a brand. Take 30 minutes this week in your office and make a list of what makes you so special. If you aren’t quite sure, ask family and friends. Chances are they know your brand better than you do.

2. R- eal Imagination creates memorable brands. Once you have identified your special talents, think of something BIG to do with them. Because by dreaming bigger than everybody around you, you brand yourself as somebody with BIG plans. Who would you rather hang out with…a bore or a dreamer? By the way, a dreamer and a great brander named MLK changed the world. But he had to get noticed first!

3. I will listen. There is no brand better than that of a “listener.” Become the person famous for listening and learning both in and out of the office and watch how quickly you get noticed.

4. D-eviate. Jazz up your emails with an image representing your brand. Bake a cake, write your tagline in frosting and deliver it to a customer. Make your brand part of your voicemail greeting. Whatever! Just create a brand that makes people smile and you will not be forgotten.

5. E-nthusiasm. Branding is about getting noticed. And people with enthusiasm get noticed. Once you determine your talents, set goals built on imagination, become a better listener and find ways to deviate, you must then sell your brand with enthusiasm. Which means you can’t be shy about it. Is there a risk it will be perceived as self-promotion? Maybe. But if you aren’t willing to promote the special qualities in you, who is?

So good luck! And if you need help, drop me an email at bsullivan@preciseselling.com. Because I specialize in “Creating Top Sales Performers in 20 Days or Less.” Hey, I told you I believe in branding!

To listen to Brian teach the five steps of branding with PRIDE on his weekly radio show, go to http://www.preciseselling.com/Radioaccess.htm. To find out more Brian’s corporate presentations, visit him at www.preciseselling.com or email Brian at bsullivan@preciseselling.com.

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