http://www.salestrainingtactics.com/what-do-you-think/2009/07/ New insight into the art of selling - sales training, leadership & motivation techniques Mon, 21 Nov 2011 16:52:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.salestrainingtactics.com/what-do-you-think/2009/07/comment-page-1/#comment-93 Steve Wed, 29 Jul 2009 23:12:29 +0000 http://www.salestrainingtactics.com/?p=351#comment-93 People buy with their emotional brain and if you try to sell to their logical brain first, you will lose the sale every time. You first must engage their emotional brain and then, and only then, can you engage their logical brain with a solution. People buy with their emotional brain and if you try to sell to their logical brain first, you will lose the sale every time. You first must engage their emotional brain and then, and only then, can you engage their logical brain with a solution.

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