People are animals and each breed has a different mood.  Each breed also likes to hang out with other animals that look, act, “talk” and smell just like them. So to sell to, or influence other animals, you often need to look like them, act like them, talk like them, and sure…even smell like them! What do I mean? When communicating with a sheep (timid), don’t be a snake (intimidating). When selling to a fox (crafty), don’t be a pussycat (weak or amiable). And the list goes on… So this week as you prepare for conversations with co-workers, customers or family members (yes, they too can be animals), remember to pay attention to the type of animal you are communicating with. This insight will make you more effective at delivering your message. -Dr. Doolittle

President of Kansas City-based PRECISE Selling, Brian delivers seminars and internet training programs on sales, customer service, leadership and presentation skills to companies of all sizes.  To find out more, visit him at www.preciseselling.com or email Brian at bsullivan@preciseselling.com.