Let’s not overcomplicate this. In sales, there are only two ways to get better results. The first is to make more sales calls. The second is to perform better on each call.  So how many prospecting calls do you make each week? And as an FYI, “It depends,” is NOT an acceptable answer. Because those that say, “It depends,” or “I am not really sure,” have lost control over their sales territory and as a result, are at the mercy of whatever voicemail and email are telling them to do. The top performer, on the other hand, sets a call objective number and let’s that number drive the workweek. If he or she wants to increase their sales by 15% or more, they realize it means they may have to make 15 more calls. They then let that number haunt them. They don’t start the weekend until they made the last call.

Another way 15% more effort can create 15% greater performance is by investing in improving your sales, communication and leadership skills. Buy a sales book, attend a seminar, seek out top performers in your company and grill them! By increasing your knowledge and skill by 15% or more, you will become 15% more valuable to your customers, your company and your future.

“If you don’t have a plan for yourself,
you’ll be part of someone else’s.”
-Unknown

We are now three weeks into 2010, which means your sales plan should be in full swing. If you haven’t made one yet, let’s give you some tips to makes sure you are on the right track. In order to make your plan work, you need two components. The first is a Strategic Objective that includes the larger goals you want to accomplish. Those goals might include becoming your company’s top sales performer. Another might be to grow your business by 20%. Whatever those Strategic Objectives are, it is important that you match them up with a very specific Tactical Plan. These are the smaller milestones that will help you get to your larger objectives. If you are in sales, you need to do the following:

1.    Determine exactly how much product you need to sell each week
2.    Determine how many live sales presentations you need to deliver each week to reach that sales goal.
3.    Determine exactly how many prospecting calls each day it will take to reach the sales presentation goal

For example, if you need to sell 5 of your focus products each week to reach your yearly goal, you may have to present to 10 prospects each week. To get those 10 presentations, you may need to prospect with 20 new potential clients. Which means you need to make 4 prospecting calls each day. Once you have that number in your plan each day, let it HAUNT you! Don’t end the day until you reach that Tactical Objective.  By breaking down your plan to a measurable daily number, you will have created a plan that sets the course to making you your company’s top sales performer. See you at the TOP!

The important thing is not to stop questioning. Curiosity has its own reason for existing.
-Albert Einstein

“I’ve been in this business for over 25 years. I have run out of things to learn,” was one of the saddest comments I have ever heard from one of my recent seminar attendees. Stop learning? Don’t we need to learn from our customers so we can effectively serve them? Don’t we need to learn what our competition is doing? Don’t we need to learn how our peers and employees feel about working with us? Don’t we need to learn how much we DON’T know? Once you lose your hunger to learn, you lose the ability to positively affect everybody around you. And who would choose that? And it’s not enough to be open to learning; you have to aggressively seek opportunities to learn.

For example, this week try these three questions with your current customers…and family members:

•    What am I doing I should keep doing?
•    What am I doing I should stop doing?
•    What aren’t I doing that I should begin doing?

Because customers, peers, employees and family members won’t often seek you out to tell you how you can be more valuable to them, you have to ask. And when you ask, you show a willingness to learn. And once you create a habit of LEARNING, you will create a habit that creates some of the world’s top performers.

People fall down, winners get up, and gold medal winners just get up faster.

-Bonnie St. John

Bonnie St. John lost a leg at the age of 5. Several years later, she would go on to become the first African-American to win an Olympic medal in skiing as she was awarded a silver and two bronze medals in the 1984 Paralympics in Innsbruck, Austria.  This week on my radio program, I asked Bonnie to tell her story about how she won the Silver. She said, “I was leading in the slalom after the first run. Then in the second run, I slipped on an ice patch and fell down the hill. I thought for sure this would cost me a medal, but I got up and continued racing.  Several other competitors hit the same patch of ice and also fell…even the one who eventually won the gold.  The only difference, however, between her and I, and the Gold and the Silver, was SHE got up faster…and THAT won her the gold.”

So what about your business? In this tough year, do you feel like you have “slipped on a patch of ice?” Well if so, NOW is the time to get up…and get up FASTER than your competition. Because there is only one gold, and it’s either going to you or them.

Here are three ways to get up faster in your business:

•    Get out of bed 30 minutes “faster” and earlier each morning.  Then use that extra time to learn something new about your Product, Industry or Competition.

•    Stop procrastinating! It’s time to quit talking and start doing. Write down a list of high value activities that might be painful but necessary to make you famous in your company then schedule time each day to do those things.

•    Network and Cold Call more than the competition. If you are speaking to 10 accounts each day, pump it up to 15 accounts each day.

And remember, the common fuel to “getting up faster” is URGENCY. Make your body feel it, then help others use it to make decisions more quickly. And by this time next year, you will look back on the autumn of 2009, as the greatest FALL of your career…the fall that couldn’t keep you down.

“How’s it going,” were the words I casually used as I walked past a fellow vacationer in a hotel hallway. The bearded man responded reluctantly, “It’s going.” That was it! No “Fine, how are you?” …or “Great, how you doing?” “Oh well, perhaps the guy is just having a tough day,” I thought. The next day as I carried my 3-year old’s floatie to the pool, there he was. As I walked past him I tried again, “How’s it going?” Sure enough, he responded with the same apathetic grunt, “It’s going.”

As I walked away I wondered why he had chosen to make THAT his response to a simple greeting. Why did he CHOOSE to be cold and uninterested in a stranger who was showing interest in him? So how do YOU greet strangers and even co-workers when you pass them in the hall? Do you look down at your feet as if the answers to life’s problems are on your shoelaces, or do you make the first “warm” move? If you said the latter, congratulations!

So this week, pay attention to every casual encounter you have and be sure to deliver your best. Because with each warm greeting and smile you deliver, you increase your worth and value to your customers, organization and world. In other words, your “stock” value goes up. But perhaps even more importantly, you help others “stock” value go up as well. And don’t be surprised if the gift of good nature that you deliver is returned in the form of more knowledge, more money and more honor…whether you intended it to or not.

Think of the greatest leaders in history and how they handled “worrisome” things. Our friend Sir Winston said the above words just before a madman from Germany began dropping bombs all over his country. But Churchill was famous for approaching a “challenge” with confidence and calmness and it was those two qualities that fueled his thinking and planning. By planning for all that “could” happen well in advance, he was better prepared to lead once it did.

What might happen in your sales territory, your business, your marketplace and your industry in 2009? Have you thought about it and effectively planned for the “maybes?” What will you say if your largest customer calls next week and tells you they are cutting their budget in half because of a down economy? Have you planned your response to help them understand that they NEED you to help them through the tough times? If not, it’s time to get to work.

Now let me warn you in advance. The following exercise just might make you worry a bit. But by thinking and planning now, you should have nothing to worry about. So take time this week to do the following:

-Think of five things in your business that, if they happened, would scare the heck out of you and your bottom line.

-Write those five things down on a sheet of paper or in your computer.

-Take 30 minutes or more to develop your action plan should those things occur.

-Then be proactive NOW by doing what is necessary to prevent those things from happening.

By turning WORRYING into PLANNING, and then PLANNING into ACTION, you will find that this worrisome economy just may produce your finest year ever. And THAT should worry your competition.

This week, Brian interviewed the key Planner of Operation Iraqi Freedom on his weekly radio show. Col. Kevin Benson’s battle plan was used by American Forces in the initial phases of the war. To get a perspective on planning and leadership rarely heard, go to www.preciseselling.com/Radioaccess.htm to listen to the interview.  To find out more about Brian’s sales and leadership programs, visit him at www.preciseselling.com or email Brian at bsullivan@preciseselling.com.