The important thing is not to stop questioning. Curiosity has its own reason for existing.
-Albert Einstein

“I’ve been in this business for over 25 years. I have run out of things to learn,” was one of the saddest comments I have ever heard from one of my recent seminar attendees. Stop learning? Don’t we need to learn from our customers so we can effectively serve them? Don’t we need to learn what our competition is doing? Don’t we need to learn how our peers and employees feel about working with us? Don’t we need to learn how much we DON’T know? Once you lose your hunger to learn, you lose the ability to positively affect everybody around you. And who would choose that? And it’s not enough to be open to learning; you have to aggressively seek opportunities to learn.

For example, this week try these three questions with your current customers…and family members:

•    What am I doing I should keep doing?
•    What am I doing I should stop doing?
•    What aren’t I doing that I should begin doing?

Because customers, peers, employees and family members won’t often seek you out to tell you how you can be more valuable to them, you have to ask. And when you ask, you show a willingness to learn. And once you create a habit of LEARNING, you will create a habit that creates some of the world’s top performers.

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