“For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.”

-Zig Ziglar

I recently had a sales call that didn’t go as well as I would have hoped. The feedback I received from one of my associates was that I might have been a bit too enthusiastic. As I thought about my “performance” I thought about what I could have done differently. My first analysis was that I perhaps needed to better control that enthusiasm. But then I realized something…I really like what I sell and know it helps people.  I may never be able to fake apathy towards my products and services and I will never try to. And while I do believe it is important to match your customer’s emotions, I believe it is perhaps more important to show confidence and passion for what you are selling. Will there be a mope or two that you turn off…perhaps? But the positive emotions that you create will far outweigh the opportunities that you scare away. So this week, think of three things that you and your company do really well, get fired up about the benefits those things provide, and don’t hold back with those good vibrations! A lot more prospects will come to you than run from you!

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