“Unless you love everybody,
you can’t sell anybody.”

-Dicky Fox
Sports agent
from the film Jerry Maguire

As we come off of Valentine’s Day I was reminded of the simplest and most timeless business and life formula…Love Equals Success. Love your customers, love your peers, love your competition, love your boss, love your family and friends, and love yourself. Do this in abundance and you will love waking up, love the cold call, love the challenges, love the long quiet drives, love the sales meetings, and love finding new ways to obtain and retain customers. In short, love people and the “situations” of life will take care of themselves.

To inject a little more love into your life, and as a result, a lot more success, try the following exercise:

•    Beginning tomorrow morning, count the number of human interactions you have in that day.

•    After each interaction ask yourself this question, “Did that person ‘feel the love’ or will they resume their day quickly forgetting that I was even part of it.”

•    After each interaction, grade yourself on a scale of 1-10, one being the Grinch-esque and 10 being Cupid-like.

•    Before you turn out the lights, determine the average “love index” of those interactions.

•    If you averaged between 1-5, SNAP OUT OF IT and set the goal to increase your number by a point or two the next day.

•    If you were between 6-8, nice job, but you may still be leaving some points on the board.

•    If you are a love pro and came up with either 9 or 10, congratulations…you achieved Barry White Love status!

So this week, bump up your “Love Index” by smiling more, listening more, serving more and by leaving everybody you touch better for being with you. And by making love your secret weapon, you better prepare to love the success that will soon follow.

This week, Brian interviewed author Scott McKain on his weekly radio show. Kevin wrote the book “Collapse of Distinction,” and shares tips on how some of the world’s most famous people use love and humility to get to the TOP.   Go to www.preciseselling.com/Radioaccess.htm to listen to the interview. To find out more about Brian’s sales and leadership programs, visit him at www.preciseselling.com or email Brian at bsullivan@preciseselling.com.

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