Do what you do so well that they will want to see it again and bring their friends.
-WALT DISNEY

Spring Break is here and a ton of folks will be heading to Disney World for the “experience.” In fact, about 44,000 people each day or about 16 million people each year will trek to Orlando. An even more impressive number is that almost 80% are REPEAT customers. So what did Walt Disney create that that we too can create in our own businesses? The two words that come to mind are FUN and REFERRALS. And what can those two words do for your business?

• Fun is innovation, creativity, and adrenaline. It produces productivity, loyalty and morale. Fun creates communication, teamwork and reduces conflict. Fun creates a profitable culture, increased sales and retained customers and employees. And fun fulfills our basic human need to be happy. So with all these benefits of FUN, why don’t more salespeople and companies use it? Some have.

Companies like Disney and Southwest airlines have harnessed the power of FUN to create loyal and repeat customers, and so can you.  But you have to schedule time to think of ways to add fun to your job. For 15 minutes each week, step away from email, get off the voicemail, and put your creative energy to work by thinking of innovative ways to create a customer experience. Then go do it. Do it just for the fun of it, or do it only because it works! Either way, a company or a salesperson that doesn’t “bring it” better be prepared to lose business to the competitors that do.

• Referrals- Surprise people with a fun customer experience (internal and external) and they will tell their friends. But don’t just stop at fun. If you are making your customers smile while providing big value, you need to ASK them for referrals. It’s a nice little game of give and take. I make you smile…you give me the name of three friends who would also like positively outrageous service.

So this week, find ways to add fun to your customer’s day. By doing so, you will have earned the right to ask for referrals. Make it a habit, and you will learn just how fun it is to cash your commission check, build a top performing team, and bury the competition. Let the fun begin!

This week, Brian interviewed author T Scott Gross on his weekly radio show. Scott wrote the book “Positively Outrageous Customer Service,” and shares tips on how you can use FUN to get to the TOP.   Go to www.preciseselling.com/Radioaccess.htm to listen to the interview. To find out more about Brian’s sales and leadership programs, visit him at www.preciseselling.com or email Brian at bsullivan@preciseselling.com.

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