“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.”
Estée Lauder

Hard selling, Estée? Careful, that may scare some of the readers. Nobody wants to be perceived as a salesperson, do they? But you don’t care, do you? And you know what I love about your comment? You aren’t afraid of the word “selling.” You see, in this politically correct business environment we live in, “selling” has become a nasty word. In fact, we have become so afraid to call ourselves salespeople (this includes executives and business owners), that we have forgotten how to sell! Have we become WIMPY? We aren’t asking enough questions, we are talking too much, and we are delivering too many presentations without asking for agreement.  And because we aren’t “selling,” we are walking out of meetings having accomplished nothing. We are visiting the same customer fourteen times having never asked for a commitment. And as leaders, we are wondering why our employees aren’t “buying” into the corporate initiative. And why, we ask? Because we aren’t SELLING!  So  Estée, thanks for reminding us of who we are…salespeople…the engine of our great economy!

Brian Sullivan
President Salesperson
PRECISE Selling

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