“If you want to be famous in business, do your job so well that everybody wants to tell a friend about you.”
-Brian Sullivan

Let’s get something straight. Nobody…I mean NOBODY likes to make cold calls. That’s because well over 90% of the cold calls we make lead to rejection. And that rejection leaves us feeling as we are somehow less human than we were before the cold call. While many of our professions rely on us reaching out to new prospects, who says those new prospects have to be ice cold? Because they don’t! In fact, if you do your job exceedingly well for current customers, then make it a habit to ASK for their help in growing your business, your days of getting kicked to the curb should be greatly limited or eliminated all together.

So this week, identify 10 current customers who love you and your company. Then ask each one of them this question, “Can I ask you for a favor? I am trying to grow my business,  and I trust your opinion. Do you know of three or four friends or associates who could use the type of service/value that I have been providing?” Then don’t look shocked when they actually give you some names. Hey, if you get three referred leads from each of those ten customers, you just created 30 new warm and cozy leads. Then go spend your sales time prospecting with that list…a list that carries a much higher percentage of success than that frigid one staring you in the face right now.