“Let us never negotiate out of fear. But, let us never fear to negotiate.”
-John F. Kennedy

How do you feel about negotiating? Are you afraid to ask for a better deal when making a purchase? Are you also easy to give a deal to those who ask you? Well, if that’s the case, it’s time to change the formula. It’s time to make it a HABIT to ask for more almost every time you purchase something. It’s also time to ditch the habit of lowering your price or throwing something in immediately when somebody asks.  To get better at this, try this exercise.

•    Create a list with three columns before every “selling” negotiation
o    Column 1: What they might they ask for?
o    Column 2: What am I willing to give?
o    Column 3: What will I ask for in return IF I give?

•    Then bring it with you to the negotiation

•    When they ask, look at your list, find something you CAN give, then follow up but asking for something in the third column in return for your willingness to negotiate.

By using this exercise to prepare for your next sales negotiation, you will be prepared to give, but not without getting something in return. And if you give, but also get, you then have the “makings” of a negotiation that leaves two parties happy they did business. And that formula creates success that is non-negotiable.