“I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.” Leo Burnett Have you ever walked out of a meeting with a client, boss, peer, associate or employee and unconfidently uttered the words, “I think that meeting went [...]
“A sense of humor… is needed armor. Joy in one’s heart and some laughter on one’s lips is a sign that the person down deep has a pretty good grasp of life.” –Hugh Sidney Funny works. It sells a ton of product, brings the walls of resistance down, get’s you the attention of a tough [...]
Speech is power: speech is to persuade, to convert, to compel. It is to bring another out of his bad sense and into your good sense. Ralph Waldo Emerson Have you ever sat through a corporate or business presentation, only to find yourself counting the minutes until this nightmare was over…so you can go back [...]
I think the one lesson I have learned is that there is no substitute for paying attention -Diane Sawyer Imagine how much professional interviewers learn every time they sit down and do nothing but ask questions and pay attention to the responses given. If you believe that the answers to most of your questions reside [...]
Two weeks ago while skimming the radio channels, it hit me. According to one radio station, it was about time I start dreaming of a White Christmas. What? Isn’t it still November? Now there is a time and a place for everything but here we are, still a week BEFORE Thanksgiving, and Christmas music still [...]
“No distance of place or lapse of time can lessen the friendship of those who are thoroughly persuaded of each other’s worth. -Robert Southey Do you look at your customers as friends? And do they see you as a friend? And what is your definition of friend? Well, the dictionary describes a friend as a [...]
Team building (skill building) programs improve the way your team members interact and solve problems and overall leads to better efficiency. The results? Higher and improved morale and productivity. Team building helps to also decrease stress, turnover and operating costs. A happier team means an effective team. An effective team is more creative and more [...]
“Setting an example is not the main means of influencing others; it is the only means.” -Albert Einstein If you are to influence others, the only way to have a lasting impact is by demonstrating through your own actions that you believe what you are communicating. If you sell Ford Cars for living, don’t drive [...]
People are animals and each breed has a different mood. Each breed also likes to hang out with other animals that look, act, “talk” and smell just like them. So to sell to, or influence other animals, you often need to look like them, act like them, talk like them, and sure…even smell like them! [...]
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